My favorite metaphorical marketing punching bag is Spirit Airlines because I think their marketing efforts are a bumbling mess. If you don’t know how I got turned onto Spirit’s campaigns, read my previous post about an “epic” marketing fail near Passover. I’ve found nearly everything they’ve done either offensive or ridiculous. For that reason, I’ve kept my email subscription active. If nothing else, they provide a cautionary reminder of what NOT to do with clients.
But today I find myself incredibly conflicted about Spirit Airlines most recent email. This morning, my inbox boasted a pretty ballsy subject line, even for Spirit: “Want to See Our Weiner?” with the following sub headline: “Fares too HARD to resist.”
WHOA, hold the phone! I cannot decide how I feel about this! This is either the most brilliant socially and politically relevant email I’ve ever received or another epic, offensive marketing fail. I need to let this question simmer for a few days to decide where I stand on the issue.
Either way, they definitely caught my attention, even if they didn’t earn it. So I ask you…is it enough to catch your attention or does a company need to earn it too?