What is SoLoMo? Have you heard this term? Although my new colleagues at SLM Technology, LLC (or SoLoMo for short) throw this term around several times each day, I’ve found that most business people to whom I talk have never heard the term SoLoMo. So instead of working on a punchy post today, I thought I’d offer up a little helpful information.
SoLoMo is short for social, local, and mobile. The term is originally attributed to “John Doerr of Kleiner Perkins Caufield & Byers” and refers to the accessibility of one’s social network, enhanced by location-based services (like the “check-in”), and supported by a plethora of mobile devices like smart-phones, tablets and more. SoLoMo isn’t the wave of the future, SoLoMo is now.
For marketers, SoLoMo represents an unprecedented opportunity…a game-changer, if you will. It provides the right technology, at the right time, to the right people. It is hyper-targeted marketing, but with a permission-based kicker. In fact, I’ll put myself out there by saying that SoLoMo is the best way to partner with your customers. Yeah, I said it – partner with your customers.
Say you’re a local coffee shop owner who has regulars who come in every day and your helpful baristas even remember their favorite drinks. You offer a 10-punch drink card to show your appreciation for loyalty. And you even have a Facebook fan page for your shop. In fact, you can boast that 30 of your closest friends and your grandma, who just recently joined FB, are now your fans and even comment occasionally on the brew of the day.
For companies like yours, defining a mobile strategy, meaning putting SoLoMo into practice, can mean the difference between the status quo and growth. There are so many opportunities to grow your business and add value for your customers. It all starts with a little imagination and finding the right company to help you put ideas into practice.
I’ll throw out a few ideas for good measure.
- Imagine if you were able to digitize that drink card. Now your customers don’t have to save that little piece of paper or store them alphabetically by the register. Instead, your customers’ smart-phones log the punches. How convenient for your customer and what a great tracking device for you. Win-win.
- Now, what if you enabled mobile payments in your shop. No more pesky pennies littering the counter tops. One scan of their phone and voila! payment for that triple grande nonfat latte zapped straight to you.
- But wait! There’s more! You’ve got lots of pastries, coffee beans and milk left over because it’s been a slow day. Why not text the customers who are within 2 miles of your shop and offer 1/2 price lattes right now?!!
It’s marketing with a double shot of espresso, baby!
There’s so much you can do to grow your business when you adopt a mobile strategy. I feel a little bit like a kid in a candy store — or more apt, like an ugly American at a Las Vegas all you can eat buffet. There’s so much to be had…it all is so exciting. I want to play with all these cool technologies and my imagination is on fire!
That’s where you come in. I can only employ so many ideas for my own company so I need to put some ideas into practice for others. To continue the buffet analogy…I could keep refilling my plate at the trough if I could borrow a few extra stomachs.