Category Archives: Marketing and Strategy

Things I’ve learned

Not qualified? Try anyway.

I’m about a quarter of the way through Facebook COO Sheryl Sandberg’s book, Lean In.  If you search online, you’ll find extremely differing reviews of the book. Some reviewers skewer Sandberg for not mentioning the stable of nannies and cooks that … Continue reading

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Are you fine? Are you mediocre?

Last night I read an article about the closing of Madison-area company Bergmann Pharmacy. Although the owner cites multiple reasons for the store closings,  an important one is the difficulty in competing against a big box brand’s ability to deliver … Continue reading

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Little acts of courage

I’ve been hankering to write on a more personal note, but alas, this is a business blog. And so I find myself weaving things that feel highly personal into a narrative that addresses professional issues. People always say, “business isn’t … Continue reading

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Endorse who?

Through my work with SoLoMo this past year, I’ve done a lot of reading about trust and the importance trust plays in business relationships (with both your staff and your clients). Although this isn’t a new concept, I’ve noticed that people are digging much, … Continue reading

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What Goodbye Parties Tell You about a Company

Once I worked for a company that didn’t give goodbye parties. In one of my first weeks, another employee left and I asked my boss, “aren’t we going to do lunch or something to send her off?” The reply was … Continue reading

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Customer Intelligence Double Entendre

The double meaning of customer intelligence. Customer Intelligence is, essentially, a collection of data that helps companies better understand what customers and/or prospects want, why they buy, what they buy and even, why they leave the store. Companies pay big money … Continue reading

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Science Pub is On for September

Here’s an exercise in last-minute planning. I’ve volunteered to organize and maintain the website for Science Pub, which was run by my coworker, Skip (who recently passed). Although many friends of Science Pub are volunteering to help, I’d love suggestions … Continue reading

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