Tag Archives: marketing

Endorse who?

Through my work with SoLoMo this past year, I’ve done a lot of reading about trust and the importance trust plays in business relationships (with both your staff and your clients). Although this isn’t a new concept, I’ve noticed that people are digging much, … Continue reading

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Take me to the Spirit in the sky? Epic marketing fail.

My Facebook friends are all too familiar with my latest travels because I: Posted, nay,  bragged about the amazing place my husband and I stayed in the Bahamas (probably to the annoyance of our friends), and I detailed the really … Continue reading

Posted in Drink and Debauchery, General Musings, Management, Marketing and Strategy | Tagged , , , , | 3 Comments

Pay attention to the little things

It’s so easy to get wrapped up in big picture planning that we sometimes overlook the little things that make a place or company great. In fact, I’ll argue that if some of your details are incredibly special, you may … Continue reading

Posted in Consulting, General Musings, Marketing and Strategy | Tagged , , | 1 Comment

My dog has more fun on Facebook than I do.

In response to some family encouragement, I created a Facebook page for my dog, Pebbles the Great Dane.  Don’t worry, I am pretty self-aware that: This is completely obnoxious, and This action solidly casts me in the same light as … Continue reading

Posted in Consulting, Dogs, Cats, Kids and Other Annoying Topics, General Musings, Marketing and Strategy | Tagged , , , , , | Leave a comment

Be afraid, be very afraid… j/k!

Last summer, I took a great class through the UW-Madison School of Business’ Executive Education Program (whew, that was a mouthful!) called How to Influence without Direct Authority. Taught by the brilliant, and pleasantly quirky, Buck Joseph and gifted speaker … Continue reading

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There are a thousand people who do what I do.

Hiring a marketing or business consultant is not unlike finding “the right one” in your personal life. There are actually a thousand great matches for all of us on paper. So how do you choose? What it really comes down … Continue reading

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